We’re all about personalization at Tango, especially when it comes to our reward emails. Learn how you can customize your email content with recipient information on hand. It’s easy with dynamic tags.
Dynamic tags in the email template are short codes that automatically insert personalized details—like a recipient’s first name or last name—into your email content. It allows you to:
- Customize each reward email you send.
- Save time by avoiding repetitive manual updates.
- Create a more engaging and personal experience for each recipient.
- Ensure consistency and accuracy across all reward emails.
We offer the following dynamic tags in Tango email template that can be populated through individual orders or bulk upload. :
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Dynamic tag
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Applicable fields
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Purpose
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| {{recipient_name}} | -Email message body | To add recipients first name and last name. Last name is optional. |
| {{message}} | -Email message body | To personalize email message. You can customize the content of the {{message}} tag later, or override the entire message body when sending a reward. |
| {{reward_name}} | -Email subject, -Email message body | To add the reward’s name such as “Reward Link Preferred + Donations”. |
| {{from_name}} | -Email subject, -Email message body,
-Email closing | To indicate whom the reward is coming from such as ABC Inc. company. You can customize the From Name before sending rewards by either editing the email template or updating the From Name column in your bulk order upload. See
Create digital email templates. |
Include the {{recipient_name}} dynamic tag in the email template to add first name and last name of the reward recipient.
| Individual order | Bulk upload |
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{{recipient_name}} is populated when you select a reward for email delivery and enter the following:
- Recipient’s first name (required)
- Recipient’s last name (optional)
See Send rewards with Tango.
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The {{recipient_name}} is populated during bulk upload. Click Upload Bulk Order > Email Delivery Template, then enter:
- Recipient’s first name (required)
- Recipient’s last name (optional)
See Send rewards in bulk.
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Include the {{message}} dynamic tag in the email template to add a custom message in the email.
| Individual order | Bulk upload |
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To access the message field, select Customize and edit next to the email template when sending a reward.
The Message field is optional. Enter a message in the Message field to customize the contents of the {{message}} tag and override the entire message body.
See Send rewards with Tango.
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To access the Message field, click Upload Bulk Order > Email Delivery Template.
The Message field is optional. Enter a message in the Message field of the bulk upload table to customize the contents of your message body. If you leave this field blank, the default message will apply.
If you have not used {{message}} field in your email template, your messages in this field will not pull through to the reward email.
See Send rewards in bulk.
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Include the {{reward_name}} dynamic tag to add the name of the reward.
| Individual order | Bulk upload |
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{{reward_name}} is populated based on your reward selection such as Reward Link, Amazon gift card, etc.
See Send rewards with Tango.
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Every reward in your catalog is associated with a UTID. UTID is a unique reward identifier such as U123456 and must be entered when sending rewards in bulk.
To access UTID or {{reward_name}}, click Upload Bulk Order > Email Delivery Template.
See Send rewards in bulk. For more information regarding UTIDs, refer to our help document.
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Include the {{from_name}} dynamic tag to add the name of the email sender.
| Individual order | Bulk upload |
|---|
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{{from_name}} in the email template is populated when sending individual rewards. If the {{from_name}} dynamic tag is included in your template, the From name (such as ABC Inc.) will be added to your reward email.
To access, go to Templates > Create Email Template and find Sender Name/From Name.
 See Create a custom email template.
To edit From Name, select Customize and edit next to an email template when sending individual rewards and update the From field in the template.
See Send rewards with Tango.
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To access {{from_name}} during bulk order, click Upload Bulk Order > Email Delivery Template.
If the {{from_name}} dynamic tag is included in your email template, the From name (such as ABC Inc.) will be added to your reward email.
From Name field is optional when sending orders in bulk.
See Send rewards in bulk.
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How to use dynamic tags in email templates?
Follow these steps to personalize your reward emails using dynamic tags. In the subject line, body, or closing of your email, insert dynamic tags exactly as they appear in the Tango portal.
Best practices:
Only use the dynamic tags that we offer in Tango portal. Do not modify, create, or use custom tags outside of the supported list. Using unsupported tags may result in errors or missing information in your reward emails.
To use dynamic tags in email templates:
- Sign in to the Tango portal.
- Click
Templates on the left menu. - Under the Digital tab, click Create Email Template on the top right.
- Enter a Template name and the required fields.
- Click Insert dynamic tag for Email subject, Email message body, and Email closing:
- Select a tag from the drop-down list:
- Review the email template and click Next to set the access level and template default (optional). See Create email templates for full instructions.
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